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Yes — Country Crisp with Sun-Ripe Strawberries imp is ultra-processed.
The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrial additives/ingredients, specifically natural flavouring and palm oil. Natural flavouring is an extracted, industrially formulated additive used to modify taste, and palm oil is a highly refined industrial oil. Their presence makes the overall product UPF according to NOVA, even though many other ingredients (wholegrain cereals, sugar, barley flakes, rapeseed oil, rice flour, freeze-dried strawberries, coconut) are minimally processed or basic culinary ingredients.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Bite size wheat shreds
Harvest Morn, Aldi
Not UPF
Creamy superfast oats
Mornflake
Not UPF
SUPER SMOOTH PORRIDGE
TESCO
Not UPF
quaker original
Quaker
Not UPF
Penne Rigate Nudeln
Combino
Not UPF
Plain Wheats
Kellogg's
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Yes — Country Crisp with Sun-Ripe Strawberries imp by Jordans is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. The product is classified as ultra-processed (UPF) because it contains industrial additives/ingredients, specifically natural flavouring and palm oil. Natural flavouring is an extracted, industrially formulated additive used to modify taste, and palm oil is a highly refined industrial oil. Their presence makes the overall product UPF according to NOVA, even though many other ingredients (wholegrain cereals, sugar, barley flakes, rapeseed oil, rice flour, freeze-dried strawberries, coconut) are minimally processed or basic culinary ingredients.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.