Jordans

Country Crisp Blueberry Crumble

Barcode 5010477365934

Scanned 6 times by Nomi users

Yes — Country Crisp Blueberry Crumble is ultra-processed.

The product is classified as ultra-processed because it contains several industrial ingredients and additives, including natural flavouring, glucose syrup, dextrose, and chicory root fibre. According to the given rules, natural flavouring is a pre-identified UPF ingredient. Glucose syrup and dextrose are refined, isolated sugars produced through industrial processing. Chicory root fibre here is used as an extracted additive rather than a whole food. These ingredients go beyond basic culinary components and therefore make the overall product UPF under the NOVA classification guidance provided.

Ingredients

1 ultra-processed marker

OK

wholegrain cereals (42%) (oat flakes, oat flour)
OK

purple clusters (18%) (wholegrain oat flakes, puffed rice, sugar, acacia fibre, chicory root fibre)
OK

vegetable oil

A generic cooking oil blend (rapeseed and sunflower). Basic culinary oil suitable for frying and baking.
OK

concentrates (blueberry, carrot)
OK

cane molasses

A dark, viscous syrup produced from sugar cane during the sugar-making process; used as a sweetener and flavoring in baking and cooking.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

barley flakes

Rolled or flattened barley grain flakes, a basic cereal ingredient.
OK

sweetened blueberry pieces (7%) (blueberries, glucose syrup, dextrose, natural flavouring)
OK

citric acid

A natural organic acid used to balance acidity and preserve foods; a common food additive.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

desiccated coconut

Finely shredded dried coconut meat with a mild, sweet coconut flavor commonly used in baking and confectionery.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Country Crisp Blueberry Crumble

Is Country Crisp Blueberry Crumble ultra-processed?

Yes — Country Crisp Blueberry Crumble by Jordans is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients and additives, including natural flavouring, glucose syrup, dextrose, and chicory root fibre. According to the given rules, natural flavouring is a pre-identified UPF ingredient. Glucose syrup and dextrose are refined, isolated sugars produced through industrial processing. Chicory root fibre here is used as an extracted additive rather than a whole food. These ingredients go beyond basic culinary components and therefore make the overall product UPF under the NOVA classification guidance provided.

Which ingredients in Country Crisp Blueberry Crumble are ultra-processed?

Nomi flags one ingredient in Country Crisp Blueberry Crumble as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.