Jordans

Blueberry Frusli Chewy Oat Bar

Barcode 5010477368553

Scanned 9 times by Nomi users

Yes — Blueberry Frusli Chewy Oat Bar is ultra-processed.

The product is classified as ultra-processed because it contains several industrial ingredients/additives: gelling agent (pectin), natural flavouring, and glucose syrup. These are extracted/isolated additives and refined sugars used for texture, flavour, and sweetness, which place the product in the NOVA ultra-processed category. While it also contains minimally processed ingredients like wholegrain oats, fruit, nuts, honey, and basic vegetable oils, the presence of these UPF ingredients means the overall product is UPF.

Ingredients

3 ultra-processed markers

OK

wholegrain oat flakes (34%)
OK

fruit pieces (blueberry infused diced cranberries (12%) (sugar, cranberries, blueberry juice, grape juice concentrate))
OK

raisins

Dried grapes (raisins) used as a fruit ingredient.
OK

dried sweetened blueberries (1.5%) (blueberries)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

fruit puree pieces (1%) (concentrated apple puree, concentrated apple juice, concentrated blueberry puree, citrus fibre)
UPF

pectin

Natural polysaccharide extracted from plant cell walls used as a gelling agent in jams, jellies, and confectionery.
OK

concentrates (carrot, blueberry)
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

oat flour

Flour milled from whole oat groats, a common gluten-free or low-gluten baking ingredient.
OK

honey

A natural sweet viscous liquid produced by bees from floral nectar; widely used as a sweetener in foods.
OK

vegetable oil

A generic cooking oil blend (rapeseed and sunflower). Basic culinary oil suitable for frying and baking.
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

chopped roasted hazelnuts. wrapper recycle with bags at large supermarket box recycle don't recycle at home allergy advice:

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Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.

Common questions about Blueberry Frusli Chewy Oat Bar

Is Blueberry Frusli Chewy Oat Bar ultra-processed?

Yes — Blueberry Frusli Chewy Oat Bar by Jordans is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains several industrial ingredients/additives: gelling agent (pectin), natural flavouring, and glucose syrup. These are extracted/isolated additives and refined sugars used for texture, flavour, and sweetness, which place the product in the NOVA ultra-processed category. While it also contains minimally processed ingredients like wholegrain oats, fruit, nuts, honey, and basic vegetable oils, the presence of these UPF ingredients means the overall product is UPF.

Which ingredients in Blueberry Frusli Chewy Oat Bar are ultra-processed?

Nomi flags 3 ingredients in Blueberry Frusli Chewy Oat Bar as ultra-processed markers: pectin, natural flavouring, glucose syrup. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.