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Yes — Cheerios is ultra-processed.
Classified as ultra-processed because the ingredients include industrial formulations/additives such as partially inverted brown sugar syrup (refined, industrial sugar syrup), tripotassium phosphate (acidity regulator), caramel color, added colorants, and vitamin/mineral premix, which go beyond basic culinary ingredients under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Apple & Cinnamon Gut-Loving Porridge
Bio & Me
Not UPF
Nutty Muesli
By Sainsbury's
Not UPF
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Yes — Cheerios by Nestlé, Oust is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredients include industrial formulations/additives such as partially inverted brown sugar syrup (refined, industrial sugar syrup), tripotassium phosphate (acidity regulator), caramel color, added colorants, and vitamin/mineral premix, which go beyond basic culinary ingredients under NOVA.
Nomi has reviewed similar products that are not ultra-processed, including Multigrain Hoops by Marks & Spencer, Choco hoops by Marks & Spencer, M&S, supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
