freee

Fruit & Fibre Flakes

Barcode 5011766778053

Scanned 11 times by Nomi users

No — Fruit & Fibre Flakes is not ultra-processed.

The ingredient list is valid and consists only of organic cereal grains (brown rice, maize flour, maize bran, rice bran extract), dried fruits (coconut, banana, sultanas, apple), coconut oil, cane sugar, and salt. There are no industrial additives such as emulsifiers, stabilizers, flavor enhancers, artificial sweeteners, refined industrial syrups, or artificial/natural flavourings. All ingredients are basic or minimally processed foods, so this product is not classified as ultra-processed under NOVA.

Ingredients

No ultra-processed markers

OK

cereal blend* (brown rice* 52%, maize flour*, maize bran*, rice bran extract*)
OK

fruit blend* (coconut*7%, banana chips*6% (dried banana*, coconut oil*, sugar*), sultanas*6%, apple*2%)
OK

cane sugar

A basic white sugar derived from cane, a common food sweetener used in countless foods and beverages.
OK

salt. *organic produce. made in the uk with eu & non-eu rice

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Common questions about Fruit & Fibre Flakes

Is Fruit & Fibre Flakes ultra-processed?

No — Fruit & Fibre Flakes by freee is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and consists only of organic cereal grains (brown rice, maize flour, maize bran, rice bran extract), dried fruits (coconut, banana, sultanas, apple), coconut oil, cane sugar, and salt. There are no industrial additives such as emulsifiers, stabilizers, flavor enhancers, artificial sweeteners, refined industrial syrups, or artificial/natural flavourings. All ingredients are basic or minimally processed foods, so this product is not classified as ultra-processed under NOVA.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.