Yes — Premium Fruit & Nut Muesli is ultra-processed.
The muesli contains ultra-processed ingredients including “flavouring” (an industrially produced flavour additive) and barley malt extract (an industrially processed extract used as a flavour enhancer). These additives move it into the ultra-processed (NOVA 4) category, even though many other ingredients are minimally processed whole foods.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Yes — Premium Fruit & Nut Muesli by Lidl is ultra-processed, so it counts as a UPF (ultra-processed food). The muesli contains ultra-processed ingredients including “flavouring” (an industrially produced flavour additive) and barley malt extract (an industrially processed extract used as a flavour enhancer). These additives move it into the ultra-processed (NOVA 4) category, even though many other ingredients are minimally processed whole foods.
Nomi flags 2 ingredients in Premium Fruit & Nut Muesli as ultra-processed markers: Barley Malt Extract, flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.