Whole Earth

Red Fruit Crunch imp

Barcode 5013665112631

Scanned 8 times by Nomi users

No — Red Fruit Crunch imp is not ultra-processed.

Contains mostly organic whole grains, fruit, traditional sweeteners (raw cane sugar, rice syrup), coconut, and basic oil. Tocopherol-rich extract is a natural antioxidant/vitamin E mixture used for preservation and does not by itself make this an ultra-processed product under the given criteria. No industrial sweeteners, refined syrups like glucose-fructose syrup, or emulsifiers/flavorings are listed.

Ingredients

No ultra-processed markers

OK

organic whole oat flakes (42%)
OK

organic raw cane sugar
OK

organic coconut
OK

organic whole wheat flour

A basic milling product from whole wheat kernels, used as a staple baking ingredient. Not an ultra-processed ingredient when used in its whole form.
OK

organic rice syrup
OK

organic sunflower oil

Oil pressed from organic sunflower seeds, used for cooking, baking, or finishing dishes.
OK

organic crisp rice (organic rice flour)
OK

organic freeze dried red fruit 3.5% (in changeable weights: organic red currant, organic raspberries, organic strawberries)
OK

sea salt

A basic mineral-rich salt derived from evaporated seawater, used as a seasoning and preservative.
OK

antioxidant: tocopherol-rich extract. allergy advice: contains oats and wheat. may contain soya. sesame seeds
OK

milk and nuts

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Common questions about Red Fruit Crunch imp

Is Red Fruit Crunch imp ultra-processed?

No — Red Fruit Crunch imp by Whole Earth is not ultra-processed, so it is not a UPF (ultra-processed food). Contains mostly organic whole grains, fruit, traditional sweeteners (raw cane sugar, rice syrup), coconut, and basic oil. Tocopherol-rich extract is a natural antioxidant/vitamin E mixture used for preservation and does not by itself make this an ultra-processed product under the given criteria. No industrial sweeteners, refined syrups like glucose-fructose syrup, or emulsifiers/flavorings are listed.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.