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Yes — Strawberry Bio Live Yoghurt is ultra-processed.
The product is classified as ultra-processed because it contains natural flavouring, which is an industrially produced flavour additive and considered a UPF ingredient under NOVA. Other ingredients like organic whole milk yogurt, organic strawberries, organic sugar, organic maize starch, and concentrated fruit juices are minimally processed, but the presence of natural flavouring is sufficient to make the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Greek style natural yogurt
Aldi
Not UPF
natural light bio life yogurt
Yeo
Not UPF
Yoghurt 5% fat
Fage
Not UPF
Bonne Maman Yoghurt Rubarb and Strawberry
Bonne Maman
Not UPF
Yaourt bio nature
Pur natur
Not UPF
Oganic Greek Recipe Strained Natural Yoghurt
Yeo valley
Not UPF
Tesco Lactose Free Greek Yogurt
Tesco
Not UPF
Greek Yogurt
Tesco Finest
Not UPF
Fat free natural yogurt
Simply
Not UPF
Rachel's Organic Greek style Rhubarb
Rachel's, Rachel's Organic
Not UPF
Yes — Strawberry Bio Live Yoghurt by Yeo Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains natural flavouring, which is an industrially produced flavour additive and considered a UPF ingredient under NOVA. Other ingredients like organic whole milk yogurt, organic strawberries, organic sugar, organic maize starch, and concentrated fruit juices are minimally processed, but the presence of natural flavouring is sufficient to make the overall product UPF.
Nomi flags one ingredient in Strawberry Bio Live Yoghurt as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Naked strawberry yogurt by Onken, Strawberry yogurt by Longley Farm, Strawberry & Banana Yogurt by Marks & Spencer. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
