Dorset cereals

Simply Fruity muesli

Barcode 5018357012534

Scanned 198 times by Nomi users

Yes — Simply Fruity muesli is ultra-processed.

The product is classified as ultra-processed (UPF) according to NOVA because it contains industrially processed ingredients and additives, specifically: (1) sweetened dried papaya and sweetened dried pineapple that include added sugar, acidity regulator (citric acid), and preservative (sulphur dioxide); and (2) wholegrain toasted and malted wheat flakes containing barley malt extract, an industrial flavor enhancer. These pre-identified ingredients make the product UPF even though it also contains minimally processed whole grains and unsweetened dried fruits.

Ingredients

3 ultra-processed markers

UPF

dried fruit

Sweetened dried papaya included (9%): papaya with added sugar, acidity regulator (citric acid) and preservative (sulphur dioxide).
OK

sultanas

Dried white grapes (sultanas) used as a fruit ingredient.
OK

raisins

Dried grapes (raisins) used as a fruit ingredient.
UPF

sweetened dried pineapple

Dried pineapple pieces sweetened, containing added sugar and a sulfur dioxide preservative; typically used as a snack or ingredient in trail mixes.
OK

barley flakes

Rolled or flattened barley grain flakes, a basic cereal ingredient.
OK

wholegrain wheat flakes

Flakes made from wholegrain wheat, a basic cereal ingredient.
OK

oat flakes

Rolled or flaked wholegrain oats, commonly used as a breakfast cereal or ingredient in baked goods.
UPF

malted wheat flakes with barley malt extract

Toasted, malted wheat flakes made from wholegrain wheat with barley malt extract; a processed cereal ingredient often used in breakfast cereals.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Sainsburys, STAMFORD STREET CO.

View product →

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Simply Fruity muesli

Is Simply Fruity muesli ultra-processed?

Yes — Simply Fruity muesli by Dorset cereals is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) according to NOVA because it contains industrially processed ingredients and additives, specifically: (1) sweetened dried papaya and sweetened dried pineapple that include added sugar, acidity regulator (citric acid), and preservative (sulphur dioxide); and (2) wholegrain toasted and malted wheat flakes containing barley malt extract, an industrial flavor enhancer. These pre-identified ingredients make the product UPF even though it also contains minimally processed whole grains and unsweetened dried fruits.

Which ingredients in Simply Fruity muesli are ultra-processed?

Nomi flags 3 ingredients in Simply Fruity muesli as ultra-processed markers: dried fruit, sweetened dried pineapple, malted wheat flakes with barley malt extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Simply Fruity muesli?

Nomi has reviewed similar products that are not ultra-processed, including simply nutty muesli by dorset cereals, MUESLI by Sainsburys, STAMFORD STREET CO.. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.