Yes — Fruit & nut mueslu crunch is ultra-processed.
The product is classified as ultra-processed because it contains UPF ingredients/additives, specifically: natural flavouring (industrial flavoring additive) and an emulsifier (sunflower lecithin). Other ingredients like chicory root fibre and acacia fibre are also isolated industrial fiber additives. According to the rules, the presence of any such industrial additives or flavorings makes the overall product UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Yes — Fruit & nut mueslu crunch by Dorset cereals is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains UPF ingredients/additives, specifically: natural flavouring (industrial flavoring additive) and an emulsifier (sunflower lecithin). Other ingredients like chicory root fibre and acacia fibre are also isolated industrial fiber additives. According to the rules, the presence of any such industrial additives or flavorings makes the overall product UPF.
Nomi flags one ingredient in Fruit & nut mueslu crunch as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.