Nestlé

Smarties

Barcode 50249466

Scanned 16 times by Nomi users

Yes — Smarties is ultra-processed.

The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains several industrial additives and formulations, including: skimmed milk powder (pre-identified UPF ingredient), emulsifier (lecithins), natural flavouring (pre-identified UPF ingredient), glazing agents (carnauba wax, beeswax white), and barley malt extract used as a flavor enhancer. According to the NOVA classification, the presence of such emulsifiers, flavorings, and industrially processed ingredients makes the product ultra-processed.

Ingredients

6 ultra-processed markers

OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

wheat flour

Finely ground cereal flour from wheat; a fundamental baking ingredient.
UPF

butterfat (from milk)

Milk fat component, commonly used in dairy products and some processed foods.
UPF

lactose and whey proteins (from milk)

Dairy-derived lactose and whey proteins, typically used as ingredients in dairy or processed foods.
OK

rice starch

Starch derived from rice used as a thickener or anti-caking agent in foods.
UPF

lecithin (emulsifier)

Emulsifier derived from plant or animal sources used to stabilize mixtures in foods.
OK

colours (beetroot red, carofene, curcumin)
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
UPF

spirulina concentrate

Concentrated extract of spirulina algae, used as a source of protein and nutrients in fortified foods or supplements.
OK

glazing agents (carnauba wax, beeswax white)
OK

fruit and vegetable concentrates (safflower, radish)
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.

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Common questions about Smarties

Is Smarties ultra-processed?

Yes — Smarties by Nestlé is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed (UPF) because it contains several industrial additives and formulations, including: skimmed milk powder (pre-identified UPF ingredient), emulsifier (lecithins), natural flavouring (pre-identified UPF ingredient), glazing agents (carnauba wax, beeswax white), and barley malt extract used as a flavor enhancer. According to the NOVA classification, the presence of such emulsifiers, flavorings, and industrially processed ingredients makes the product ultra-processed.

Which ingredients in Smarties are ultra-processed?

Nomi flags 6 ingredients in Smarties as ultra-processed markers: butterfat (from milk), lactose and whey proteins (from milk), lecithin (emulsifier), natural flavouring, spirulina concentrate, Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.