Yes — KEFIR YOGURT Strawberry is ultra-processed.
Classified as ultra-processed because it contains industrial flavouring, which is considered a UPF ingredient according to NOVA. Other ingredients like yogurt, strawberries, sugar, water, rice starch, and concentrated lemon juice are not UPF on their own, but the presence of flavouring makes the overall product UPF.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Kefir Natural
Yeo Valley
Not UPF
Kefir Yogurt
Graham’s
Not UPF
kefir
Krasnystaw
Not UPF
Kefir cultured milk drink
bio tiful dairy
Not UPF
Semi-Skimmed Milk
Coop
Not UPF
Biotiful Dairy Organic Kefir
Biotiful Dairy, Costellore, Waitrose
Not UPF
Kefir - Natural
The Collective
Not UPF
Kefir
Krasnystaw
Not UPF
Kefir
Arla
Not UPF
Kefir Greek Style Natural
Not UPF
Yes — KEFIR YOGURT Strawberry by Graham's The Family Dairy is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains industrial flavouring, which is considered a UPF ingredient according to NOVA. Other ingredients like yogurt, strawberries, sugar, water, rice starch, and concentrated lemon juice are not UPF on their own, but the presence of flavouring makes the overall product UPF.
Nomi flags one ingredient in KEFIR YOGURT Strawberry as an ultra-processed marker: flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Kefir Natural Fermented Yogurt by Yeo Valley Organic. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.