Yes — Willow butter is ultra-processed.
The product contains emulsifiers (E471, soya lecithin) and unspecified flavourings, which are industrial additives characteristic of ultra-processed foods under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Slightly salted spreadable
Graham's
Not UPF
Welsh Spreadable
Castle Dairies
Not UPF
British Salted Butter
Asda
Not UPF
Spreadable Slightly Salted
Lurpak
Not UPF
Pure Irish Butter
Kerrygold
Not UPF
Anchor spreadable
Anchor
Not UPF
Slightly Salted Spreadable Butter
Nordpak
Not UPF
Butter
Lurpak
Not UPF
Danpak Spreadable Slightly Salted
Danpack
Not UPF
Spreadable Tub
Country Life
Not UPF
Yes — Willow butter by Willow is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains emulsifiers (E471, soya lecithin) and unspecified flavourings, which are industrial additives characteristic of ultra-processed foods under NOVA.
Nomi flags one ingredient in Willow butter as an ultra-processed marker: flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Spreadable Slightly Salted by Lurpak, Spreadable Lighter by Nordpak, Buttersoft by By sainsbury's. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.