Yeo Valley Organic

Kefir

Barcode 5036589254218

Scanned 80 times by Nomi users

Yes — Kefir is ultra-processed.

The product is classified as ultra-processed because the ingredient list includes “natural flavourings,” which are industrially produced flavouring agents and fall under NOVA ultra-processed ingredients. All other listed ingredients (organic milk with cultures, organic sugar, fruit purée/juice, maize starch, concentrated lemon juice) are not UPF by themselves, but the presence of flavourings is sufficient to classify the whole product as UPF.

Ingredients

1 ultra-processed marker

OK

organic milk fermented with live kefir cultures
OK

organic sugar

Granulated sugar derived from organic sugarcane or sugar beets; a basic sweetener used in foods.
OK

organic mango purée

Pureed organic mango used as a fruit base or flavoring; a minimally processed fruit product.
OK

organic passion fruit juice (1.5%)

A beverage ingredient consisting of passion fruit juice with 1.5% of other ingredients or water; used to impart tropical fruit flavor.
OK

organic maize starch

A basic carbohydrate thickener derived from corn (maize); commonly used as a thickener or filler in foods.
OK

organic concentrated lemon juice

Lemon juice concentrated for intensity, used as a flavoring and acidity regulator.
UPF

natural flavourings

Typically refers to flavoring agents derived from natural sources used to impart aroma or taste; may include complex blends and trace ingredients.
OK

see ingredients in bold. suitable for vegetarians. gluten free

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Kefir Natural Fermented Yogurt

Yeo Valley Organic

View product →

Swap it for something less processed

See all Dairy, Eggs & Yoghurt →

Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.

Common questions about Kefir

Is Kefir ultra-processed?

Yes — Kefir by Yeo Valley Organic is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because the ingredient list includes “natural flavourings,” which are industrially produced flavouring agents and fall under NOVA ultra-processed ingredients. All other listed ingredients (organic milk with cultures, organic sugar, fruit purée/juice, maize starch, concentrated lemon juice) are not UPF by themselves, but the presence of flavourings is sufficient to classify the whole product as UPF.

Which ingredients in Kefir are ultra-processed?

Nomi flags one ingredient in Kefir as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Kefir?

Nomi has reviewed similar products that are not ultra-processed, including Kefir Natural Fermented Yogurt by Yeo Valley Organic. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.