Yes — kefir rhubarb fermented yoghurt is ultra-processed.
The product is classified as ultra-processed because it contains at least one ultra-processed ingredient according to the NOVA system: natural flavouring. All other ingredients are minimally processed or basic culinary ingredients, but the presence of natural flavouring (an industrially produced additive used to modify taste) is sufficient to categorize the whole product as UPF.
Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.
Full Fat Greek Style Yogurt
Asda
Not UPF
Greek Style Yogurt
Morrisons
Not UPF
Original Gut-Loving Prebiotic* Yoghurt
Bio & Me
Not UPF
Organic Lemon Curd Yoghurt
Yeo Valley
Not UPF
Authentic Greek Natural Yogurt 0% Fat
Milbona
Not UPF
Full Fat Greek Style Yogurt
Asda
Not UPF
kefir
Krasnystaw
Not UPF
Kefir cultured milk drink
bio tiful dairy
Not UPF
Greek Style Natural yogurt
Yep Valley Organic
Not UPF
Semi-Skimmed Milk
Coop
Not UPF
Yes — kefir rhubarb fermented yoghurt by Yeo Valley is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains at least one ultra-processed ingredient according to the NOVA system: natural flavouring. All other ingredients are minimally processed or basic culinary ingredients, but the presence of natural flavouring (an industrially produced additive used to modify taste) is sufficient to categorize the whole product as UPF.
Nomi flags one ingredient in kefir rhubarb fermented yoghurt as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.