No — Pure Fruit Juice Smooth Orange is not ultra-processed.
A simple fruit juice, but whole oranges are better for everyday nutrition.
Pure orange juice made from squeezed oranges is minimally processed and contains no industrial formulations or additives that would qualify it as ultra-processed under NOVA. It is best classified as a processed food rather than an ultra-processed food because the oranges have been juiced without added sweeteners, flavors, emulsifiers, or other UPF ingredients.
Other drinks products Nomi has analysed ingredient by ingredient.
Limonata
San Pellegrino, Nestlé
UPF
Azera Americano
Nescafé
Not UPF
coca cola 1,75
Coca-Cola
UPF
Bio gyömbér shot
Solevita
Not UPF
Robinsons Orange Squash
Robinsons
UPF
Coca-Cola Zero
Coca-Cola
UPF
Coconut Water
Vita Coco
Not UPF
Coca-Cola Zero Sugar 25cl
Coca-Cola
UPF
diet coke 500ml
Coca-Cola, Diet Coke, The Coca-Cola Company, Tiffin Sandwiches
UPF
brilliant beetroot
cawston press
Not UPF
No — Pure Fruit Juice Smooth Orange by innocent is not ultra-processed, so it is not a UPF (ultra-processed food). Pure orange juice made from squeezed oranges is minimally processed and contains no industrial formulations or additives that would qualify it as ultra-processed under NOVA. It is best classified as a processed food rather than an ultra-processed food because the oranges have been juiced without added sweeteners, flavors, emulsifiers, or other UPF ingredients.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.