Kellogg's

Rice Krispies Squares Totally Chocolate

Barcode 5050083449031

Scanned 13 times by Nomi users

Yes — Rice Krispies Squares Totally Chocolate is ultra-processed.

The product is ultra-processed because it contains several NOVA ultra-processed ingredients and additives, including fructose, glucose syrup (sirop de glucose), invert sugar syrup (sirop de sucre inverti), emulsifiers (soy lecithin), artificial or industrial flavorings (arômes, enrobage à saveur de chocolat), palm oil and palm kernel oil (huile de palme, huile végétale {palmiste}), antioxidant E320 (butylated hydroxyanisole/BHA), and humectant glycerol. These are industrial formulations and additives characteristic of UPFs.

Ingredients

9 ultra-processed markers

UPF

toasted rice cereal (kellogg's)

A breakfast cereal made from toasted rice with added sugar, salt, malt flavor and a range of fortified vitamins and minerals.
UPF

glucose syrup

A liquid sweetener made from hydrolyzed starch (glucose), commonly used in foods.
UPF

chocolate-flavored coating (12%)

A chocolate-flavored coating containing sugar, vegetable oil (palm and canola), milk powders, low-fat cocoa powder, emulsifier (soy lecithin) and flavor.
UPF

milk chocolate pieces (10%)

Small pieces of milk chocolate containing sugar, dried milk powder, cocoa butter, cocoa mass, emulsifier lecithin from soy, and natural vanilla; treated as an ultra-processed ingredient due to the emulsifier and industrial processing.
OK

fructose

A simple sugar derived from fruit and honey; a monosaccharide commonly used as a sweetener.
UPF

palm oil

A basic edible oil derived from palm fruit; widely used cooking oil and refined/processed.
OK

milk chocolate (5%)

Milk chocolate composed of sugar, milk, and cocoa; a traditional processed chocolate product without added emulsifiers or artificial additives.
UPF

inverted sugar syrup

A syrup produced by hydrolyzing sucrose into glucose and fructose, often used as a sweetener in processed foods; typically industrially produced and sometimes used in confectionery.
OK

sugar

A basic, single-ingredient sweetener derived from sugarcane or sugar beet.
OK

fat-reduced cocoa powder

Cocoa powder with most fat removed; used for baking and chocolate flavor, a basic food ingredient.
UPF

humectant (glycerol)

Glycerol (glycerin) used as a humectant and moisture-retaining additive in foods; can also act as a sweetener in some formulations.
OK

beef gelatin

A protein derived from animal connective tissue used as a gelling agent in food and pharmaceutical products.
OK

salt

A mineral compound used as a seasoning and preservative; is a fundamental food ingredient.
UPF

flavorings

Substances used to impart or modify aroma and taste; can be natural or artificial.
UPF

antioxidant (e320)

A food additive (butylated hydroxytoluene, BHT) used to prevent oxidation and extend shelf life.

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Common questions about Rice Krispies Squares Totally Chocolate

Is Rice Krispies Squares Totally Chocolate ultra-processed?

Yes — Rice Krispies Squares Totally Chocolate by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several NOVA ultra-processed ingredients and additives, including fructose, glucose syrup (sirop de glucose), invert sugar syrup (sirop de sucre inverti), emulsifiers (soy lecithin), artificial or industrial flavorings (arômes, enrobage à saveur de chocolat), palm oil and palm kernel oil (huile de palme, huile végétale {palmiste}), antioxidant E320 (butylated hydroxyanisole/BHA), and humectant glycerol. These are industrial formulations and additives characteristic of UPFs.

Which ingredients in Rice Krispies Squares Totally Chocolate are ultra-processed?

Nomi flags 9 ingredients in Rice Krispies Squares Totally Chocolate as ultra-processed markers: toasted rice cereal (kellogg's), glucose syrup, chocolate-flavored coating (12%), milk chocolate pieces (10%), palm oil, inverted sugar syrup, humectant (glycerol), flavorings, antioxidant (e320). See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.