Kellogg's

rice crispiest squares chocolately

Barcode 5050083449048

Scanned 14 times by Nomi users

Yes — rice crispiest squares chocolately is ultra-processed.

The product contains multiple ultra-processed ingredients/additives according to NOVA, including glucose syrup, fructose, invert sugar, malt extract, emulsifiers (soy lecithin, E472e, E472.3), flavourings, antioxidant (E320), and refined palm oil. Any one of these would classify it as UPF; together they clearly make it an ultra-processed product.

Ingredients

2 ultra-processed markers

OK

kellogg's toasted (rice, sugar, salt, barley malt ex vitamin b6, riboflavin, thiamin vitamin b12)
OK

chocolate flavo (sugar, vegetable oil (certified sustainable palm oil, rapeseed) in varying proportions, milk whey powder skimmed milk powder, fat reduced cocoa powder emulsifier (soy lecithin), flavouring)
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

fructose

A simple sugar derived from fruit and honey; a monosaccharide commonly used as a sweetener.
OK

certified sustainable palm oil
OK

sugarmilk chocolate chunks (5%) (sugar, whole milk powder, coc ja butter, cocoa mass, emulsifier (soy lecithin), atural vanilla flavouring)
OK

invert sugar reduced cocoa powder
OK

whole milk powder

Whole milk powder is made by evaporating milk to dryness. It is a convenient form of milk that can be reconstituted with water. It is used in baking, confectionery, and as a milk substitute in various recipes.
OK

glycerol (humectant)

Glycerol (glycerine) used as a humectant to retain moisture in foods; a simple, mono- and polyalcohol.
OK

cocoa mass

Ground or melted cocoa beans; pure cocoa solids used for chocolate making.
OK

beef gelatin
OK

cocoa butter

A fat extracted from cocoa beans, used in chocolate, cosmetics, and baking as a fat component.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

flavourings

Flavourings are additives that are used to enhance or impart flavor to food products. They are considered ultra-processed as they are synthetic or natural substances that are typically extracted, isolated, or synthesized for their flavor properties.
OK

emulsifiers (e472e)
OK

e472.3
OK

antioxidant (e320)

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Common questions about rice crispiest squares chocolately

Is rice crispiest squares chocolately ultra-processed?

Yes — rice crispiest squares chocolately by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains multiple ultra-processed ingredients/additives according to NOVA, including glucose syrup, fructose, invert sugar, malt extract, emulsifiers (soy lecithin, E472e, E472.3), flavourings, antioxidant (E320), and refined palm oil. Any one of these would classify it as UPF; together they clearly make it an ultra-processed product.

Which ingredients in rice crispiest squares chocolately are ultra-processed?

Nomi flags 2 ingredients in rice crispiest squares chocolately as ultra-processed markers: glucose syrup, flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.