Kellogg's

Rice Krispies

Barcode 5050083545160

Yes — Rice Krispies is ultra-processed.

Classified as ultra-processed because it contains barley malt extract, which is an industrially processed flavoring extract and considered UPF under NOVA guidelines, even though the rest of the ingredients are basic foods or vitamin/mineral fortification.

Ingredients

1 ultra-processed marker

OK

rice

A basic staple grain consumed worldwide, used in a wide range of dishes.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

vitamins & minerals : niacin
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin (vitamin b2)

A vitamin used for fortification or nutrition enrichment; a nutrient rather than a separate food item.
OK

thiamin (vitamin b1)

A vitamin used for fortification or nutrition enrichment; a nutrient rather than a separate food item.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Rice Krispies

Is Rice Krispies ultra-processed?

Yes — Rice Krispies by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because it contains barley malt extract, which is an industrially processed flavoring extract and considered UPF under NOVA guidelines, even though the rest of the ingredients are basic foods or vitamin/mineral fortification.

Which ingredients in Rice Krispies are ultra-processed?

Nomi flags one ingredient in Rice Krispies as an ultra-processed marker: Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.