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Muesli by Asda, Asda Just Essentials, Just Essentials
Asda, Asda Just Essentials, Just Essentials

Muesli

Barcode 5051413365236
Scanned  32  times by Nomi users
Ultra-Processed Food (UPF)

Yes — Muesli is ultra-processed.

Contains malted barley extract in toasted malted wheat flakes, which is an industrially processed extract used as a flavor enhancer and is classified as ultra-processed under NOVA.

Ingredients

No ultra-processed markers
  • OK
    rolled oats (56%)
  • OK
    wheat flakes (22%)
  • OK
    toasted malted wheat flakes (12%) [wheat
  • OK
    barley malt]
  • OK
    sultanas (6%) [sultanas
  • OK
    cotton seed oil]
  • OK
    raisins (3%) [raisins
  • OK
    sunflower oil
    Oil pressed from sunflower seeds, used for cooking and frying.
  • OK
    chopped almonds (nut) (1%)

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Muesli

Is Muesli ultra-processed?

Yes — Muesli by Asda, Asda Just Essentials, Just Essentials is ultra-processed, so it counts as a UPF (ultra-processed food). Contains malted barley extract in toasted malted wheat flakes, which is an industrially processed extract used as a flavor enhancer and is classified as ultra-processed under NOVA.

What are healthier alternatives to Muesli?

Nomi has reviewed similar products that are not ultra-processed, including Simply Delicious Muesli by Dorset Cereals, Organic Muesli With Raisins & Almonds by Duchy Organic, Waitrose, simply nutty muesli by dorset cereals. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

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