Yes — Muesli is ultra-processed.
Contains malted barley extract in toasted malted wheat flakes, which is an industrially processed extract used as a flavor enhancer and is classified as ultra-processed under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Apple & Cinnamon Gut-Loving Porridge
Bio & Me
Not UPF
Nutty Muesli
By Sainsbury's
Not UPF
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Yes — Muesli by Asda, Asda Just Essentials, Just Essentials is ultra-processed, so it counts as a UPF (ultra-processed food). Contains malted barley extract in toasted malted wheat flakes, which is an industrially processed extract used as a flavor enhancer and is classified as ultra-processed under NOVA.
Nomi has reviewed similar products that are not ultra-processed, including Simply Delicious Muesli by Dorset Cereals, Organic Muesli With Raisins & Almonds by Duchy Organic, Waitrose, simply nutty muesli by dorset cereals. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
Free download · No subscription needed to start scanning


Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.