Asda

Crispy hash browns

Barcode 5052449493030

Scanned 13 times by Nomi users

Yes — Crispy hash browns is ultra-processed.

The product is ultra-processed because the ingredient list includes industrial additives and refined ingredients: dextrose (an industrially refined sugar), added flavouring (an industrial flavor additive), and potato flakes/starch as industrially processed ingredients. These go beyond basic culinary processing according to NOVA, so the product is classified as UPF.

Ingredients

2 ultra-processed markers

OK

potatoes (80%)
OK

sunflower oil (8%)
OK

potato flakes

Dried flakes of potato used as a base pantry ingredient or as a thickener in soups and mashed potato preparations.
OK

onions

A bulbous vegetable used as a staple aromatic and flavoring in many cuisines.
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

pea fibre

Ground pea fibers used as a dietary fiber or texture enhancer in foods.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
OK

onion powder

Dried and ground onion used as a seasoning to impart onion flavor.
OK

white pepper

A spice ground from ripe peppercorns with the outer husk removed, used to impart mild heat and aroma to dishes.
UPF

flavouring

A generic additive used to impart or enhance flavor; can be synthetic or derived from natural sources.
OK

turmeric

A bright orange-yellow root commonly used as a spice and for its active compound curcumin, with warm, earthy, slightly peppery flavor.
OK

ascorbic acid

Vitamin C; antioxidant used to prevent oxidation and preserve color and freshness in foods; a common food additive and nutrient.

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Common questions about Crispy hash browns

Is Crispy hash browns ultra-processed?

Yes — Crispy hash browns by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because the ingredient list includes industrial additives and refined ingredients: dextrose (an industrially refined sugar), added flavouring (an industrial flavor additive), and potato flakes/starch as industrially processed ingredients. These go beyond basic culinary processing according to NOVA, so the product is classified as UPF.

Which ingredients in Crispy hash browns are ultra-processed?

Nomi flags 2 ingredients in Crispy hash browns as ultra-processed markers: dextrose, flavouring. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.