Tesco

Pillows Chocolate Nut Cereal

Barcode 5052910347954

Scanned 13 times by Nomi users

Yes — Pillows Chocolate Nut Cereal is ultra-processed.

The product is UPF. The ingredient list is valid and includes multiple ultra-processed components: maltodextrin, dextrose, mono- and diglycerides of fatty acids, emulsifiers (sunflower lecithins), flavouring, and palm oil. These are industrial ingredients and additives used for texture, shelf-life, and flavor rather than basic culinary purposes, which classifies the product as ultra-processed under NOVA.

Ingredients

5 ultra-processed markers

OK

chocolate and hazelnut filling (35%)
OK

rice flour

A finely milled flour from milled rice, commonly used as a gluten-free thickener or flour substitute in baking and cooking.
OK

wheat flour

A basic, refined cereal flour derived from wheat, often enriched with added minerals and vitamins (calcium carbonate, iron, niacin, thiamin).
OK

_oat_ flour
OK

maize (corn)

A basic staple grain used as a food ingredient; kernels from Zea mays.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

fat-reduced cocoa powder

Cocoa powder from which most of the fat (cocoa butter) has been removed; used to add cocoa flavor with lower fat content.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

sunflower oil

A neutral-tasting culinary oil pressed from sunflower seeds, rich in unsaturated fats and commonly used for frying and dressings.
OK

emulsifiers (sunflower lecithins, mono - and di-glycerides of fatty acids)
UPF

maltodextrin

A white powder made from starch that has been partially hydrolyzed; used as a thickener or filler and widely used as a food additive.
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin e (tocopherol)

A fat-soluble antioxidant vitamin used as a dietary supplement and stabilizer in fats and oils.
OK

antioxidants (ascorbyl palmitate, tocopherol - rich extract)
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

pantothenic acid

A water-soluble B vitamin (vitamin B5) used as a nutrient fortifier or dietary supplement in fortified foods and supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.
OK

vitamin d2

A nutrient used for fortification in foods and dietary supplements; not a food per se but a common fortifying additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

citric acid

A weak organic acid found in citrus fruits, commonly used as an acidulant and preservative in foods and beverages.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

vitamin b6. chocolate and hazelnut filling contains: sugar
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
UPF

palm oil

A widely used edible oil pressed from the fruit of oil palms; a basic culinary oil but highly processed in many commercial products.
UPF

chocolate

A processed confection made from cacao solids, cocoa butter, sugar, and often lecithin or vanilla; used as a basic ingredient in sweets and desserts.
OK

_hazelnuts_
UPF

sunflower lecithin emulsifier

A natural emulsifier extracted from sunflower seeds used to blend oil and water in foods. Labeled as an emulsifier additive; because it is an extracted/isolated ingredient, it is considered ultra-processed (UPF) under NOVA guidelines.
OK

flavouring. chocolate contains: cocoa mass

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Common questions about Pillows Chocolate Nut Cereal

Is Pillows Chocolate Nut Cereal ultra-processed?

Yes — Pillows Chocolate Nut Cereal by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). The product is UPF. The ingredient list is valid and includes multiple ultra-processed components: maltodextrin, dextrose, mono- and diglycerides of fatty acids, emulsifiers (sunflower lecithins), flavouring, and palm oil. These are industrial ingredients and additives used for texture, shelf-life, and flavor rather than basic culinary purposes, which classifies the product as ultra-processed under NOVA.

Which ingredients in Pillows Chocolate Nut Cereal are ultra-processed?

Nomi flags 5 ingredients in Pillows Chocolate Nut Cereal as ultra-processed markers: maltodextrin, dextrose, palm oil, chocolate, sunflower lecithin emulsifier. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.