Yes — Pilau Rice is ultra-processed.
Classified as ultra-processed because the ingredient list includes “flavouring,” which indicates added industrial flavoring agents according to NOVA guidelines.
Other pasta, rice & noodles Nomi has checked — these ones aren't ultra-processed.
Spinach and Pone Muy Pesto Pasta
Tesco Finest,Tesco
Not UPF
Best Ever Beef Lasagne
M&S
Not UPF
Tortilla chips
Trader Giotto's
Not UPF
Basmati rice
Aldi
Not UPF
Tast of - Basmati Microwave Rice
Golden sun,Taste of
Not UPF
Basmati
Ben's
Not UPF
Rice noodles chick-n ramen
Itsu
Not UPF
Pasta, Spinach & Pine Kernels
Marks & Spencer
Not UPF
Caribbean Rice & Peas Basmati Rice
Tilda
Not UPF
Yes — Pilau Rice by Tesco is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes “flavouring,” which indicates added industrial flavoring agents according to NOVA guidelines.
Nomi flags 2 ingredients in Pilau Rice as ultra-processed markers: turmeric extract, flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.