Kellogg's

Bran Flakes

Barcode 5053827193368

Scanned 102 times by Nomi users

Yes — Bran Flakes is ultra-processed.

This cereal contains ultra-processed ingredients such as glucose syrup, barley malt extract (an industrially processed flavouring/sweetener), and natural flavouring, which classify it as an ultra-processed food under NOVA.

Ingredients

3 ultra-processed markers

OK

wholewheat (59%)
OK

wheat bran (18%)
OK

wholewheat flour

A basic milled flour made from the whole grain of wheat, including bran and germ. Used for baking breads and other baked goods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Common questions about Bran Flakes

Is Bran Flakes ultra-processed?

Yes — Bran Flakes by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). This cereal contains ultra-processed ingredients such as glucose syrup, barley malt extract (an industrially processed flavouring/sweetener), and natural flavouring, which classify it as an ultra-processed food under NOVA.

Which ingredients in Bran Flakes are ultra-processed?

Nomi flags 3 ingredients in Bran Flakes as ultra-processed markers: Barley Malt Extract, glucose syrup, natural flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Bran Flakes?

Nomi has reviewed similar products that are not ultra-processed, including Corn Flakes by M&S. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.