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Yes — Kellogg Bran Flakes is ultra-processed.
The product contains several ultra-processed ingredients according to NOVA, including glucose syrup (an industrially processed sugar), barley malt extract (industrial flavor enhancer/sweetener), and natural flavouring (industrial flavoring). Because at least one such ingredient is present, the product is classified as ultra-processed (UPF).
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Plain Wheats
Kellogg's
Not UPF
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
Organic Porridge Oats
Kavanagh's
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Yes — Kellogg Bran Flakes by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients according to NOVA, including glucose syrup (an industrially processed sugar), barley malt extract (industrial flavor enhancer/sweetener), and natural flavouring (industrial flavoring). Because at least one such ingredient is present, the product is classified as ultra-processed (UPF).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.