Kellogg's

Kellogg Bran Flakes

Barcode 5053827193894

Scanned 64 times by Nomi users

Yes — Kellogg Bran Flakes is ultra-processed.

The product contains several ultra-processed ingredients according to NOVA, including glucose syrup (an industrially processed sugar), barley malt extract (industrial flavor enhancer/sweetener), and natural flavouring (industrial flavoring). Because at least one such ingredient is present, the product is classified as ultra-processed (UPF).

Ingredients

3 ultra-processed markers

OK

wholewheat (59%)
OK

wheat bran (18%)
OK

wholewheat flour

A basic milled flour made from the whole grain of wheat, including bran and germ. Used for baking breads and other baked goods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

natural flavouring

A generic flavoring ingredient derived from natural sources used to impart aroma or taste; may include essential oils or extracts.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin 36
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12 folgens see ingredients highlighted in bold. may contain gluten from other cereals

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Free From by Sainsbury's Gluten Free Bran Flakes

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Kellogg Bran Flakes

Is Kellogg Bran Flakes ultra-processed?

Yes — Kellogg Bran Flakes by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients according to NOVA, including glucose syrup (an industrially processed sugar), barley malt extract (industrial flavor enhancer/sweetener), and natural flavouring (industrial flavoring). Because at least one such ingredient is present, the product is classified as ultra-processed (UPF).

Which ingredients in Kellogg Bran Flakes are ultra-processed?

Nomi flags 3 ingredients in Kellogg Bran Flakes as ultra-processed markers: Barley Malt Extract, glucose syrup, natural flavouring. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Kellogg Bran Flakes?

Nomi has reviewed similar products that are not ultra-processed, including Organic bran flakes, Free From by Sainsbury's Gluten Free Bran Flakes by Sainsbury’s, Bran Flakes by Tesco Free From. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

Kellogg Bran Flakes

Ingredients

Healthier alternatives

Swap it for something less processed

Common questions about Kellogg Bran Flakes

Is Kellogg Bran Flakes ultra-processed?

Which ingredients in Kellogg Bran Flakes are ultra-processed?

What are healthier alternatives to Kellogg Bran Flakes?

What does "ultra-processed" (UPF) mean?

How can I check whether other foods are ultra-processed?

Scan it yourself,right in the aisle

Scan it yourself,
right in the aisle