Asda

Fruit & Fiber

Barcode 5054781500452

Scanned 37 times by Nomi users

Yes — Fruit & Fiber is ultra-processed.

Classified as ultra-processed because the ingredient list includes malted barley extract and flavouring, which are industrially processed additives used for flavor; these meet the NOVA criteria for ultra-processed ingredients.

Ingredients

2 ultra-processed markers

OK

whole wheat (75%)
OK

raisins (14%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

sweetened dried banana chips (6%) [bananas
OK

coconut oil

Oil pressed from mature coconuts, used for cooking and baking.
UPF

flavouring

Flavoring agents used to impart taste; typically additives or extracts in foods.
OK

toasted coconut chips (3%)
UPF

malted barley extract

A concentrated extract from malted barley, used as a brewing adjunct or flavoring. It may be used in foods and drinks for sweetness or malt flavor.
OK

apple flakes (2%)
OK

roasted chopped nuts [hazelnuts
OK

almonds (nut)]
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

pantothenic acid (b5)

Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

folic acid

A B vitamin (B9) used for fortification of foods and dietary supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

See all Breakfast Cereals & Bars →

Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about Fruit & Fiber

Is Fruit & Fiber ultra-processed?

Yes — Fruit & Fiber by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes malted barley extract and flavouring, which are industrially processed additives used for flavor; these meet the NOVA criteria for ultra-processed ingredients.

Which ingredients in Fruit & Fiber are ultra-processed?

Nomi flags 2 ingredients in Fruit & Fiber as ultra-processed markers: flavouring, malted barley extract. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Fruit & Fiber?

Nomi has reviewed similar products that are not ultra-processed, including Fruit & Fibre Flakes by freee. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.