Yes — Honey Hoops is ultra-processed.
The ingredient list is valid. This product is classified as ultra-processed because it contains industrially processed ingredients/additives including glucose syrup and flavouring, which are UPF by definition in the NOVA framework used here. Other ingredients such as sugar, cornflour, honey, salt, and added vitamins/minerals are not UPF on their own, but the presence of glucose syrup and flavouring is sufficient to make the overall product UPF.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Scott's Old Fashioned Porridge 1Kg
Scott’s
Not UPF
Fruit, Nut and Seed Muesli
Sainsbury's
Not UPF
Scottish porridge oats
SO
Not UPF
So Simple Original Family Pack Porridge
Quaker
Not UPF
Puffed Wheat
By sainsbury's
Not UPF
Shredded Wheat 16s imp
Nestlé
Not UPF
Yes — Honey Hoops by ASDA Free From is ultra-processed, so it counts as a UPF (ultra-processed food). The ingredient list is valid. This product is classified as ultra-processed because it contains industrially processed ingredients/additives including glucose syrup and flavouring, which are UPF by definition in the NOVA framework used here. Other ingredients such as sugar, cornflour, honey, salt, and added vitamins/minerals are not UPF on their own, but the presence of glucose syrup and flavouring is sufficient to make the overall product UPF.
Nomi flags 2 ingredients in Honey Hoops as ultra-processed markers: glucose syrup, flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.