Yes — Caramel rice cakes is ultra-processed.
The product is ultra-processed because it contains several industrial ingredients and additives, including flavourings (a pre-identified UPF ingredient), emulsifiers (citric acid esters of mono- and diglycerides of fatty acids, lecithins), colours (ammonia caramel, carotenes), and caramelised sugar syrup. These additives and processed ingredients classify the product as UPF according to the NOVA system.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
Excellence Noir Intense 70% Cacao
Lindt
Not UPF
Excellence Noir Prodigieux 90% Cacao
Lindt
Not UPF
Organic 70% Dark Chocolate Bar
Green & Black's
Not UPF
Dark chocolate
Green and black
Not UPF
70% chocolate
Lindt & Sprüngli
Not UPF
Excellence 85% Cacao Rich Dark
Lindt
Not UPF
Dark milk chocolate
Tesco
Not UPF
single origin milk chocolate
Marks & Spencer
Not UPF
Absolute black dark chocolate
Montezuma's
Not UPF
Dark chocolate 75%
Marks & Spencer
Not UPF
Yes — Caramel rice cakes by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains several industrial ingredients and additives, including flavourings (a pre-identified UPF ingredient), emulsifiers (citric acid esters of mono- and diglycerides of fatty acids, lecithins), colours (ammonia caramel, carotenes), and caramelised sugar syrup. These additives and processed ingredients classify the product as UPF according to the NOVA system.
Nomi flags 2 ingredients in Caramel rice cakes as ultra-processed markers: caramelised sugar syrup, flavourings. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.