Asda

multigrain hoops

Barcode 5057172734238

Scanned 34 times by Nomi users

Yes — multigrain hoops is ultra-processed.

The product is ultra-processed because it contains caramelised sugar syrup, which is an industrially processed sugar ingredient associated with ultra-processed foods according to the NOVA criteria. The presence of this processed syrup is sufficient to classify the product as UPF, even though many other components are basic cereal flours and standard fortifying vitamins and minerals.

Ingredients

1 ultra-processed marker

OK

cereal flours [wholegrain wheat flour (29%)
OK

wholegrain oat flour (25%)
OK

barley flour

Fine flour ground from barley; used in baking and as a cereal ingredient.
OK

maize flour

Finely ground maize used as a staple ingredient in baking and cooking; a basic food commodity.
OK

rice flour]
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

wheat starch

Starch extracted from wheat grain, used as a thickener, filler, or texture modifier in foods.
OK

colours (paprika extract, carotenes)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

caramelised sugar syrup

A syrup derived from sugar heated to create caramelization; a processed sugars product commonly used as a sweetener or flavoring.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

niacin (vitamin b3)

An essential water-soluble B vitamin involved in energy metabolism; often used as a nutrient supplement or fortificant in foods.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Swap it for something less processed

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Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.

Common questions about multigrain hoops

Is multigrain hoops ultra-processed?

Yes — multigrain hoops by Asda is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed because it contains caramelised sugar syrup, which is an industrially processed sugar ingredient associated with ultra-processed foods according to the NOVA criteria. The presence of this processed syrup is sufficient to classify the product as UPF, even though many other components are basic cereal flours and standard fortifying vitamins and minerals.

Which ingredients in multigrain hoops are ultra-processed?

Nomi flags one ingredient in multigrain hoops as an ultra-processed marker: caramelised sugar syrup. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to multigrain hoops?

Nomi has reviewed similar products that are not ultra-processed, including Multigrain Hoops by Marks & Spencer, Choco hoops by Marks & Spencer, M&S, supergrain hoops by Doves Farm Foods. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.

multigrain hoops

Ingredients

Healthier alternatives

Swap it for something less processed

Common questions about multigrain hoops

Is multigrain hoops ultra-processed?

Which ingredients in multigrain hoops are ultra-processed?

What are healthier alternatives to multigrain hoops?

What does "ultra-processed" (UPF) mean?

How can I check whether other foods are ultra-processed?

Scan it yourself,right in the aisle

Scan it yourself,
right in the aisle