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Yes — Kellogg's choco wheat is ultra-processed.
The product contains industrial additives and processed ingredients including emulsifier (soy lecithin), natural vanilla flavouring, added flavouring, and refined sugar beyond basic culinary use. These additives and formulations classify it as ultra-processed under NOVA.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Weetabix, Crunchy Bran
Weetabix
Not UPF
Low Sugar Granola, Wholegrain Oats, Almonds & Seeds
Eat Natural
Not UPF
Cacao & Orange Oat Bars
Deliciously Ella
Not UPF
Peanut Butter Oat Bar
Deliciously Ella
Not UPF
Tesco Free From Red Berry Granola 350g
Tesco
Not UPF
Almond, Apple & Raisin Granola
deliciously ella
Not UPF
Yes — Kellogg's choco wheat by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains industrial additives and processed ingredients including emulsifier (soy lecithin), natural vanilla flavouring, added flavouring, and refined sugar beyond basic culinary use. These additives and formulations classify it as ultra-processed under NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.