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Yes — Blueberry Wheats is ultra-processed.
Classified as UPF because the blueberry flavoured filling contains several ultra-processed ingredients: glucose syrup (industrially refined sugar), humectant glycerol (isolated additive), gelling agent pectin (industrial gelling agent), and added natural flavouring (industrial flavouring).
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Organic Porridge Oats
Flahavan's
Not UPF
Super smooth porridge imp
Ready break, Weetabix
Not UPF
Cocoa Alpha Bites
BEAR
Not UPF
Shredded Wheat
Nestlé
Not UPF
Simply porridge oats
Lidl
Not UPF
Raisin Wheats
Kellogg's
Not UPF
Ready brek original
Ready brek
Not UPF
Swiss Style Muesli
Alpen
Not UPF
Yes — Blueberry Wheats by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as UPF because the blueberry flavoured filling contains several ultra-processed ingredients: glucose syrup (industrially refined sugar), humectant glycerol (isolated additive), gelling agent pectin (industrial gelling agent), and added natural flavouring (industrial flavouring).
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.