Kellogg's

Rice Krispies

Barcode 5059319021300

Scanned 19 times by Nomi users

Yes — Rice Krispies is ultra-processed.

Classified as ultra-processed because the ingredient list includes industrially processed additives/ingredients such as natural flavourings and caramelised sugar (an industrial sugar preparation). The presence of these extracted/additive ingredients meets the NOVA definition of ultra-processed foods, even though the base cereal grains and most fortification vitamins/minerals are minimally processed.

Ingredients

1 ultra-processed marker

OK

(en) honey flavour rice
OK

wholegrain oat & maize cereal shapes fortified vitamins and minerals. ingredients: cereal flours (rice (52%), whole oats (27%), maize (5.5%))
OK

corn fiber

A dietary fibre derived from corn, used as a bulking agent in foods.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

honey

A natural sweetener produced by bees, comprising sugars and trace nutrients, used as a flavouring and sweetener.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
OK

antioxidant (tocopherol rich extract)
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

niacin (vitamin b3)

A water-soluble vitamin used as a nutrient and often added to foods as a fortifying vitamin.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.
OK

colours (annatto norbixin, carotenes). for allergens see ingredients highlighted in bold. may contain gluten from other cereals
OK

soy. best before: see top

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Common questions about Rice Krispies

Is Rice Krispies ultra-processed?

Yes — Rice Krispies by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes industrially processed additives/ingredients such as natural flavourings and caramelised sugar (an industrial sugar preparation). The presence of these extracted/additive ingredients meets the NOVA definition of ultra-processed foods, even though the base cereal grains and most fortification vitamins/minerals are minimally processed.

Which ingredients in Rice Krispies are ultra-processed?

Nomi flags one ingredient in Rice Krispies as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.