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Yes — Coco Pops is ultra-processed.
The product is classified as ultra-processed (UPF) according to the NOVA system because the ingredient list includes industrially processed additives and formulations. Specifically, it contains glucose syrup (an industrially extracted refined sugar syrup) and flavourings, both of which are clear markers of ultra-processing. In addition, barley malt extract is a processed extract used as a flavor enhancer. While the rest of the ingredients (rice, sugar, cocoa, salt, vitamins and minerals) are minimally processed or basic culinary ingredients, the presence of these UPF additives makes the overall product UPF.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Macaroni
Napolina
Not UPF
Rainbow Hoops
Asda
Not UPF
Cornflour
Victoria Bakery
Not UPF
Łazanki
Lubella
Not UPF
Spinach and Ricotta Tortelloni
Essential Waitrose, Waitrose
Not UPF
Corn Flakes
M&S
Not UPF
Scottish Oats
Golden Bridge
Not UPF
Whole Oat Drink
Oatly
Not UPF
CHIA SEEDS
THE FOODIE MARKET
Not UPF
Oat unsweetened
venmondo
Not UPF
Yes — Coco Pops by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed (UPF) according to the NOVA system because the ingredient list includes industrially processed additives and formulations. Specifically, it contains glucose syrup (an industrially extracted refined sugar syrup) and flavourings, both of which are clear markers of ultra-processing. In addition, barley malt extract is a processed extract used as a flavor enhancer. While the rest of the ingredients (rice, sugar, cocoa, salt, vitamins and minerals) are minimally processed or basic culinary ingredients, the presence of these UPF additives makes the overall product UPF.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.