Asda

Rainbow Hoops

Barcode 5057172233960

No — Rainbow Hoops is not ultra-processed.

Ingredients are corn, rice, oats and added vitamins/minerals (niacin, pantothenic acid, vitamin B6, riboflavin, thiamin, folic acid, vitamin B12, iron). These fortificants are not considered UPF under the given rules, and there are no industrial sweeteners, flavorings, emulsifiers, thickeners, or other ultra-processed additives listed.

Ingredients

No ultra-processed markers

OK

gluten and milk free corn
OK

rice and oat rings fortified with niacin (b3)
OK

pantothenic acid (b5)

Vitamin B5 (pantothenic acid), an essential nutrient used for fortification and nutritional supplementation.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin (b2)

Vitamin B2 used as a fortifying nutrient in foods; a natural component of some ingredients and commonly added in fortification.
OK

thiamin (vitamin b1)

A water-soluble B vitamin essential for carbohydrate metabolism, energy production and nervous system function; commonly used as a dietary supplement or nutrient in foods.
OK

folic acid

A B vitamin (B9) used for fortification of foods and dietary supplements.
OK

vitamin b12 and iron

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Common questions about Rainbow Hoops

Is Rainbow Hoops ultra-processed?

No — Rainbow Hoops by Asda is not ultra-processed, so it is not a UPF (ultra-processed food). Ingredients are corn, rice, oats and added vitamins/minerals (niacin, pantothenic acid, vitamin B6, riboflavin, thiamin, folic acid, vitamin B12, iron). These fortificants are not considered UPF under the given rules, and there are no industrial sweeteners, flavorings, emulsifiers, thickeners, or other ultra-processed additives listed.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.