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UPF Food Scanner
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Yes — Rice Crispies is ultra-processed.
Not a great choice for everyday.
Rice Krispies is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer and pre-identified as a UPF ingredient. The added sugar and salt are basic culinary ingredients, while the B vitamins and vitamin D are fortification nutrients and do not independently make the product ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Low Sugar Grain-free granola
The Paleo Foods Co
Not UPF
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
Organic Porridge Oats
Kavanagh's
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Yes — Rice Crispies by Kelloggs is ultra-processed, so it counts as a UPF (ultra-processed food). Rice Krispies is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer and pre-identified as a UPF ingredient. The added sugar and salt are basic culinary ingredients, while the B vitamins and vitamin D are fortification nutrients and do not independently make the product ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.