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Yes — Rice Krispies is ultra-processed.
Not a great choice for everyday.
This is a breakfast cereal made primarily from rice flour and wheat flour, with sugar and salt. It is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer. The added vitamins and minerals are fortification nutrients and do not independently make it ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Dark Chocolate Almond, Cranberry and Coconut Bars
Eat Natural
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
Yes — Rice Krispies by Kelloggs is ultra-processed, so it counts as a UPF (ultra-processed food). This is a breakfast cereal made primarily from rice flour and wheat flour, with sugar and salt. It is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer. The added vitamins and minerals are fortification nutrients and do not independently make it ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.