Kellogg's

Fruit & Cereal Clusters

Barcode 5059321004636

Scanned 24 times by Nomi users

Yes — Fruit & Cereal Clusters is ultra-processed.

Classified as ultra-processed because the ingredient list includes multiple industrial ingredients/additives such as glucose syrup, fructose, dextrose, natural flavourings, emulsifier (soy lecithin), stabiliser (calcium carbonate used as a texturizing additive), humectants (sorbitol, glycerol), oligofructose, barley malt extract, and cereal crispies with added emulsifier. These go beyond basic culinary ingredients and fit NOVA’s ultra-processed classification.

Ingredients

5 ultra-processed markers

OK

wholegrain cereals (wholewheat (30%), whole oats (5%))
OK

cereal crispies (106) (wholewheat flour, rice flour, sugar, malted barley flour, malted wheat flour, salt, rapeseed oil, stabiliser {calcium carbonate}, emulsifier {soy lecithin})
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
UPF

glucose syrup

A processed syrup made from starch (usually corn) consisting mainly of glucose; commonly used as a sweetener and thickener.
OK

corn fiber

A dietary fibre derived from corn, used as a bulking agent in foods.
OK

fructose

A simple sugar derived from fruit and honey; a monosaccharide commonly used as a sweetener.
OK

vegetable oils (palm, sunflower, rapeseed) in varying proportions
OK

cranberry fruit pieces (3%) (cranberries, sugar, sunflower oil)
OK

maize starch

Fine white powder obtained from corn; used as a thickener in sauces and soups.
OK

strawberry flavoured apple pieces (2.5%) (dried apple, natural strawberry flavouring with other natural flavourings, colouring food (concentrate of carrot and blackcurrant), acid {citric}, anti-caking agent {calcium stearate}, sea salt, lemon juice concentrate)
OK

humectants (sorbitol, glycerol)
UPF

dextrose

A simple sugar derived from glucose. Commonly used as a sweetener and source of quick energy in foods.
UPF

oligofructose

A short-chain fructooligosaccharide used as a sweetener or fiber additive; an isolated carbohydrate produced industrially.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

calcium carbonate

A basic inorganic calcium salt used as a nutrition supplement and anticaking agent in foods.
OK

Skimmed Milk Powder

Skimmed milk powder is made by removing water from pasteurized skim milk.
OK

milk whey powder

Powdered whey derived from milk used as a dairy ingredient.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

strawberry juice concentrate
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
OK

citric acid

A weak organic acid found in citrus fruits, commonly used as an acidulant and preservative in foods and beverages.
OK

emulsifier (soy lecithin)
OK

here niacin
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.
OK

vitamin b6 (pyridoxine)

Essential water-soluble vitamin used as a nutrient supplement and fortificant in foods and dietary supplements.
OK

riboflavin

A water-soluble B vitamin (vitamin B2) used as a nutrient and fortification additive.
OK

thiamine

A water-soluble B vitamin (vitamin B1) used as a nutrient and fortification additive.
OK

folic acid

A B-vitamin (B9) important for DNA synthesis and red blood cell formation; commonly added to fortified foods and supplements.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.
OK

vitamin d

Fat-soluble vitamin used for fortification and dietary supplementation; commonly present in foods as a nutrient or supplement.
OK

vanilla extract

A traditional culinary extract derived from vanilla beans, used to impart vanilla flavor in foods and beverages.
OK

antioxidant (tocopherol rich extract). for allergens see ingredients highlighted in bold. may contain gluten from other cereals. best before: see top

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Common questions about Fruit & Cereal Clusters

Is Fruit & Cereal Clusters ultra-processed?

Yes — Fruit & Cereal Clusters by Kellogg's is ultra-processed, so it counts as a UPF (ultra-processed food). Classified as ultra-processed because the ingredient list includes multiple industrial ingredients/additives such as glucose syrup, fructose, dextrose, natural flavourings, emulsifier (soy lecithin), stabiliser (calcium carbonate used as a texturizing additive), humectants (sorbitol, glycerol), oligofructose, barley malt extract, and cereal crispies with added emulsifier. These go beyond basic culinary ingredients and fit NOVA’s ultra-processed classification.

Which ingredients in Fruit & Cereal Clusters are ultra-processed?

Nomi flags 5 ingredients in Fruit & Cereal Clusters as ultra-processed markers: glucose syrup, dextrose, oligofructose, Barley Malt Extract, natural flavourings. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.