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Yes — Fruit & Fibre Apple & Cinnamon Bar is ultra-processed.
The product is classified as ultra-processed because it contains at least one ultra-processed additive: natural flavouring, which is an industrially produced flavouring agent. All other listed ingredients are minimally processed or basic culinary ingredients, but the presence of natural flavouring is sufficient to classify the product as UPF under the NOVA criteria used here.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Bitesize Wheat Shreds
Harvest Morn
Not UPF
Oats
Mornflake
Not UPF
organic fruits & seeds muesli
alara
Not UPF
Pecan & Almond Grain-Free Granola
The Paleo Foods Co.
Not UPF
Swiss style muesli
Alpen
Not UPF
Apple & Cinnamon Gut-Loving Porridge
Bio & Me
Not UPF
Nutty Muesli
By Sainsbury's
Not UPF
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
Yes — Fruit & Fibre Apple & Cinnamon Bar by Nakd is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains at least one ultra-processed additive: natural flavouring, which is an industrially produced flavouring agent. All other listed ingredients are minimally processed or basic culinary ingredients, but the presence of natural flavouring is sufficient to classify the product as UPF under the NOVA criteria used here.
Nomi flags one ingredient in Fruit & Fibre Apple & Cinnamon Bar as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Cashew Cookie Raw Fruit & Nut WholefoodBars by Nakd, Fruit and Nutbar by Eat Natural, Cashew Crush Raw Fruit & Nut Bars by Alesto. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.
