Yes — Apple & Cinnamon Fruit & Fibre Bars is ultra-processed.
The product is classified as ultra-processed because it contains at least one UPF ingredient: natural flavouring, which is an industrially produced flavour additive. Other ingredients (dates, peanuts, raisins, chicory fibre, oats, peanut butter, dried apples, seeds, cinnamon) are minimally processed or basic culinary ingredients, but the presence of natural flavouring is sufficient to make the overall product UPF according to NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other crisps, snacks & nuts Nomi has checked — these ones aren't ultra-processed.
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Yes — Apple & Cinnamon Fruit & Fibre Bars by Nākd is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains at least one UPF ingredient: natural flavouring, which is an industrially produced flavour additive. Other ingredients (dates, peanuts, raisins, chicory fibre, oats, peanut butter, dried apples, seeds, cinnamon) are minimally processed or basic culinary ingredients, but the presence of natural flavouring is sufficient to make the overall product UPF according to NOVA.
Nomi flags one ingredient in Apple & Cinnamon Fruit & Fibre Bars as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Cashew Cookie Raw Fruit & Nut WholefoodBars by Nakd, Fruit and Nutbar by Eat Natural, Cashew Crush Raw Fruit & Nut Bars by Alesto. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.