Yes — Nakd. is ultra-processed.
Product contains the ingredient 'natural flavouring', which is an industrially produced additive used for flavor enhancement. According to the given rules and NOVA classification, presence of such additives makes the product ultra-processed (UPF), even though the other ingredients (dates, cashews, raisins) are minimally processed whole foods.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Yes — Nakd. by Nakd is ultra-processed, so it counts as a UPF (ultra-processed food). Product contains the ingredient 'natural flavouring', which is an industrially produced additive used for flavor enhancement. According to the given rules and NOVA classification, presence of such additives makes the product ultra-processed (UPF), even though the other ingredients (dates, cashews, raisins) are minimally processed whole foods.
Nomi flags one ingredient in Nakd. as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.