Yes — Lizi's Passionfruit Pistachio Cereal is ultra-processed.
A tasty cereal, but added flavouring makes it ultra-processed.
This cereal is classified as ultra-processed because it contains natural flavouring, an extracted flavour additive used in an industrial formulation. The remaining recognizable ingredients—oats, rapeseed oil, dried coconut, fructose, chicory fibre, concentrated apple juice, black treacle, nuts, seeds, and passionfruit purée—do not independently require a UPF classification under the stated criteria. The product name is translated into English and the ingredients are sufficiently interpretable despite duplicated multilingual packaging text and minor transcription errors.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Grape-Nuts
Post
Not UPF
Low Sugar Granola Original
Crownfield
Not UPF
Sonnenmais natursüß
Freshona
Not UPF
shredded wheat
Nestlé
Not UPF
Jumbo Rolled Oats
Quaker
Not UPF
Yes — Lizi's Passionfruit Pistachio Cereal by Lizi s is ultra-processed, so it counts as a UPF (ultra-processed food). This cereal is classified as ultra-processed because it contains natural flavouring, an extracted flavour additive used in an industrial formulation. The remaining recognizable ingredients—oats, rapeseed oil, dried coconut, fructose, chicory fibre, concentrated apple juice, black treacle, nuts, seeds, and passionfruit purée—do not independently require a UPF classification under the stated criteria. The product name is translated into English and the ingredients are sufficiently interpretable despite duplicated multilingual packaging text and minor transcription errors.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.