No — Fruit rolls is not ultra-processed.
The product contains only whole fruits (apples, pears, strawberries) and a vegetable/fruit-derived colorant (black carrot extract), with no industrial additives, refined extracted sugars, or processed oils. Therefore it is not ultra-processed according to NOVA.
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No — Fruit rolls by Bear, Bear Nibbles is not ultra-processed, so it is not a UPF (ultra-processed food). The product contains only whole fruits (apples, pears, strawberries) and a vegetable/fruit-derived colorant (black carrot extract), with no industrial additives, refined extracted sugars, or processed oils. Therefore it is not ultra-processed according to NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.