Yes — superfood organic Hot Chocolate is ultra-processed.
The product is classified as ultra-processed because it contains 'natural flavourings'. Flavourings are industrially produced additives used to modify taste and are a defining marker of ultra-processed foods in the NOVA system, regardless of the organic status of other ingredients.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other drinks Nomi has checked — these ones aren't ultra-processed.
Dżem Porzeczka
Łowicz
Not UPF
Blackberry Fruit Bar
Zombie
Not UPF
Grand Chocolat Matcha Blanc
Gepa
Not UPF
Mocha Cold Brew Coffee
M&S
Not UPF
Seville Orange Marmalade
MacKays
Not UPF
waitrose vivid morello cherry extra fruity preserve
Waitrose
Not UPF
Smooth almond butter
Meridian
Not UPF
Choc Brownie Natural Protein Bar
TRIBE
Not UPF
Fruity Black Currants
Rocks
Not UPF
belvoir farm elderflower cordial
Belvoir
Not UPF
Yes — superfood organic Hot Chocolate by Naturya is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains 'natural flavourings'. Flavourings are industrially produced additives used to modify taste and are a defining marker of ultra-processed foods in the NOVA system, regardless of the organic status of other ingredients.
Nomi flags one ingredient in superfood organic Hot Chocolate as an ultra-processed marker: natural flavourings. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Bournville Cocoa by Cadbury, Drinking Chocolate by Sainsbury's, Cacao Bliss. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.