Yes — Barbeque Potato Chips is ultra-processed.
The product is ultra-processed (UPF). It contains several industrial additives and formulations, including natural flavourings, dextrose, and colour: paprika extract, which are explicitly classified as UPF ingredients. The presence of a composite “barbeque flavour” mix with added flavourings and colourings indicates industrial formulation beyond basic culinary processing. Therefore, according to NOVA criteria, this product is classified as ultra-processed.
Other drinks Nomi has checked — these ones aren't ultra-processed.
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Hula Hoops salted
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Yes — Barbeque Potato Chips by Popchips is ultra-processed, so it counts as a UPF (ultra-processed food). The product is ultra-processed (UPF). It contains several industrial additives and formulations, including natural flavourings, dextrose, and colour: paprika extract, which are explicitly classified as UPF ingredients. The presence of a composite “barbeque flavour” mix with added flavourings and colourings indicates industrial formulation beyond basic culinary processing. Therefore, according to NOVA criteria, this product is classified as ultra-processed.
Nomi flags 3 ingredients in Barbeque Potato Chips as ultra-processed markers: natural flavourings, dextrose, paprika extract. See the full ingredient breakdown above for what each one is.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.