Danone,Activia

Activia rhubarb

Barcode 5060360506166

Scanned 69 times by Nomi users

Yes — Activia rhubarb is ultra-processed.

This yogurt contains ultra-processed additives including natural flavourings and colour (plain caramel), which are industrial formulations used to modify taste and appearance. It also includes tapioca starch as a texture modifier and pectin as a stabiliser, both of which are processed additives. Because it contains these ultra-processed components, the overall product is classified as ultra-processed (UPF) according to the NOVA system.

Ingredients

2 ultra-processed markers

OK

yogurt (milk)

A fermented dairy product made from milk with lactic acid bacteria cultures. Common as a breakfast or ingredient in dishes.
OK

rhubarb (8%)
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

tapioca starch

Starch extracted from cassava (tapioca root), used as a thickener and binder.
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
UPF

plain caramel color

A food coloring produced by heating carbohydrates (often corn or sugar) with acids or alkalis to form a caramel color. Common in beverages and snacks.
OK

pectin

Pectin is a natural polysaccharide extracted from plant cell walls, commonly used as a gelling agent, stabiliser, and thickener in foods such as jams, jellies, and confectionery.
OK

milk minerals
OK

cultures (lactobacillus bulgaricus, streptococcus thermophilus, lactococcus lactis)
OK

bifidobacterium lactis (bifidus actiregularis*). for allergens
OK

see ingredients underfined

Healthier alternatives

Reviewed by Nomi

Similar products that aren't ultra-processed — swap and keep the flavour.

Not Ultra-Processed

Rachel's Organic Greek style Rhubarb

Rachel's, Rachel's Organic

View product →

Swap it for something less processed

See all Dairy, Eggs & Yoghurt →

Other dairy, eggs & yoghurt Nomi has checked — these ones aren't ultra-processed.

Common questions about Activia rhubarb

Is Activia rhubarb ultra-processed?

Yes — Activia rhubarb by Danone,Activia is ultra-processed, so it counts as a UPF (ultra-processed food). This yogurt contains ultra-processed additives including natural flavourings and colour (plain caramel), which are industrial formulations used to modify taste and appearance. It also includes tapioca starch as a texture modifier and pectin as a stabiliser, both of which are processed additives. Because it contains these ultra-processed components, the overall product is classified as ultra-processed (UPF) according to the NOVA system.

Which ingredients in Activia rhubarb are ultra-processed?

Nomi flags 2 ingredients in Activia rhubarb as ultra-processed markers: natural flavourings, plain caramel color. See the full ingredient breakdown above for what each one is.

What are healthier alternatives to Activia rhubarb?

Nomi has reviewed similar products that are not ultra-processed, including Rachel's Organic Greek style Rhubarb by Rachel's, Rachel's Organic. See the healthier alternatives above for details.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.