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This isnt beef mince

Barcode 5060678710460

Scanned 23 times by Nomi users

Yes — This isnt beef mince is ultra-processed.

The product contains several ultra-processed ingredients/additives according to NOVA, including rehydrated textured soya protein, natural flavourings, the thickener methylcellulose, barley malt extract (a processed flavour enhancer), and beetroot red colour. These are industrial formulations and additives, so the overall product is classified as ultra-processed (UPF).

Ingredients

3 ultra-processed markers

OK

rehydrated textured soya protein (56%)
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
OK

shea oil

Oil pressed from shea nuts; a basic vegetable oil used in cooking and formulation.
UPF

natural flavourings

Flavorings derived from natural sources used to impart taste or aroma; typically a mix of essential oils, compounds, or extracts.
OK

thickener (methylcellulose)
OK

oat fibre
OK

potato starch

A basic, finely ground starch derived from potatoes; used as a thickener and binder in foods.
OK

soya protein concentrate (1%)
OK

vinegar

A sour-tasting liquid produced by fermentation, widely used as a condiment and preservative.
OK

caramelised sugar

A sugar that has been heated to develop a caramel flavor and color; essentially a processed form of sugar.
UPF

beetroot red color

A color additive derived from beetroot used to impart red color to foods; often an extracted pigment or synthetic/colorant added to enhance appearance.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
UPF

Barley Malt Extract

Barley malt extract is a sweetener made from malted barley grains.
OK

vitamin b12

A water-soluble B vitamin (cobalamin) used as a nutrient fortifier in foods and supplements.
OK

iron

Essential mineral used as a nutrient or fortifying ingredient in foods.

Swap it for something less processed

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Other meat alternatives Nomi has checked — these ones aren't ultra-processed.

Common questions about This isnt beef mince

Is This isnt beef mince ultra-processed?

Yes — This isnt beef mince by This is ultra-processed, so it counts as a UPF (ultra-processed food). The product contains several ultra-processed ingredients/additives according to NOVA, including rehydrated textured soya protein, natural flavourings, the thickener methylcellulose, barley malt extract (a processed flavour enhancer), and beetroot red colour. These are industrial formulations and additives, so the overall product is classified as ultra-processed (UPF).

Which ingredients in This isnt beef mince are ultra-processed?

Nomi flags 3 ingredients in This isnt beef mince as ultra-processed markers: natural flavourings, beetroot red color, Barley Malt Extract. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.