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Yes — Oats & Plenty Super Seedy & Nutty Porridge is ultra-processed.
Contains the UPF ingredient “natural flavouring,” which is an industrially produced flavour additive. Other ingredients (wholegrain oats, dried fruit, seeds, nuts, quinoa flakes, dried carrot, coconut flour, chicory root fibre) are minimally processed or processed culinary ingredients, but the presence of natural flavouring makes the overall product ultra-processed under NOVA.
Similar products that aren't ultra-processed — swap and keep the flavour.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Lizis original granola nuts and seeds
Not UPF
Bitesize shredded wheat
Nestlé
Not UPF
Muesli
Alpen
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
Alpenmüsli The Original Swiss Style
Weetabix
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Yes — Oats & Plenty Super Seedy & Nutty Porridge by Bio&Me is ultra-processed, so it counts as a UPF (ultra-processed food). Contains the UPF ingredient “natural flavouring,” which is an industrially produced flavour additive. Other ingredients (wholegrain oats, dried fruit, seeds, nuts, quinoa flakes, dried carrot, coconut flour, chicory root fibre) are minimally processed or processed culinary ingredients, but the presence of natural flavouring makes the overall product ultra-processed under NOVA.
Nomi flags one ingredient in Oats & Plenty Super Seedy & Nutty Porridge as an ultra-processed marker: natural flavouring. See the full ingredient breakdown above for what each one is.
Nomi has reviewed similar products that are not ultra-processed, including Super smooth porridge imp by Ready break, Weetabix, So Simple Original Family Pack Porridge by Quaker, SUPER SMOOTH PORRIDGE by TESCO. See the healthier alternatives above for details.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.