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Yes — Fruit & Fibre Wheat Flakes is ultra-processed.
Not a great choice for everyday due to industrial flavoring ingredients.
This cereal is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer, and flavouring in the sweetened dried banana. The remaining ingredients are primarily wholegrain wheat, fruit, nuts, sugar, coconut oil, salt, and fortifying vitamins and minerals, which do not independently make it ultra-processed.
Other breakfast cereals & bars Nomi has checked — these ones aren't ultra-processed.
Muesli
Alpen
Not UPF
Organic Porridge Oats
Kavanagh's
Not UPF
original shredded wheat
Nestlé, Nestlé UK Ltd
Not UPF
Oat so Simple Original
Quaker, Quaker Oats
Not UPF
Simply Delicious Muesli
Dorset Cereals
Not UPF
Nutty Granola
Deliciously Ella
Not UPF
The Original Swiss Style Muesli
Alpen
Not UPF
Muesli bio 36% fruits, noix & graines
Jordans
Not UPF
Céréales All Bran Kellogg's Fibre Plus
Kellogg's
Not UPF
Dark Chocolate Almond, Cranberry and Coconut Bars
Eat Natural
Not UPF
Yes — Fruit & Fibre Wheat Flakes by Waitrose is ultra-processed, so it counts as a UPF (ultra-processed food). This cereal is classified as ultra-processed because it contains barley malt extract, an industrially processed extract used as a flavor enhancer, and flavouring in the sweetened dried banana. The remaining ingredients are primarily wholegrain wheat, fruit, nuts, sugar, coconut oil, salt, and fortifying vitamins and minerals, which do not independently make it ultra-processed.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
This page was shared from Nomi, the free app that tells you instantly whether any food is ultra-processed.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.