Sainsbury's

Morning Rolls

Barcode 5063334007553

Yes — Morning Rolls is ultra-processed.

The product is classified as ultra-processed because it contains palm fat and palm oil, which are highly refined industrial fats considered UPF ingredients under the NOVA system. All other ingredients (fortified wheat flour, water, yeast, durum wheat semolina, fermented wheat flour, salt, sugar, rapeseed oil, ascorbic acid) are basic or minimally processed, but the presence of palm fat and palm oil is sufficient to classify the entire product as UPF.

Ingredients

1 ultra-processed marker

OK

fortified wheat flour

Flour that has had minerals and vitamins added (calcium carbonate, iron, niacin, thiamin) to enhance nutrition; used as a baking base and staple ingredient.
OK

water

Essential base ingredient for countless foods and beverages; serves as solvent and texture modifier.
OK

yeast

A living microorganism used as a leavening agent in baking.
OK

durum wheat semolina

Coarsely ground durum wheat flour used especially for making pasta; high in gluten.
OK

fermented wheat flour

Wheat flour that has undergone fermentation, typically with yeast or lactic acid bacteria, used to help leaven or alter flavor in baked products.
OK

salt

Common mineral compound (sodium chloride) used as a seasoning and preservative across cuisines.
OK

sugar

Granulated sugar derived from sugarcane or sugar beets; a basic, single-ingredient sweetener.
OK

rapeseed oil

A basic culinary oil pressed from rapeseeds (Brassica napus). Used for frying, baking, and dressings. Neutral flavor.
UPF

palm fat

A fat derived from the fruit of oil palm. Often a highly processed vegetable oil used in food production.
OK

flour treatment agent: ascorbic acid; palm oil

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Common questions about Morning Rolls

Is Morning Rolls ultra-processed?

Yes — Morning Rolls by Sainsbury's is ultra-processed, so it counts as a UPF (ultra-processed food). The product is classified as ultra-processed because it contains palm fat and palm oil, which are highly refined industrial fats considered UPF ingredients under the NOVA system. All other ingredients (fortified wheat flour, water, yeast, durum wheat semolina, fermented wheat flour, salt, sugar, rapeseed oil, ascorbic acid) are basic or minimally processed, but the presence of palm fat and palm oil is sufficient to classify the entire product as UPF.

Which ingredients in Morning Rolls are ultra-processed?

Nomi flags one ingredient in Morning Rolls as an ultra-processed marker: palm fat. See the full ingredient breakdown above for what each one is.

What does "ultra-processed" (UPF) mean?

Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.

How can I check whether other foods are ultra-processed?

Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.

Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.