No — Handcrafted Coburg is not ultra-processed.
The ingredient list is valid and contains only basic culinary ingredients (fortified wheat flour, water, salt, rice flour, yeast, rapeseed oil) plus a standard flour treatment agent (ascorbic acid). There are no industrial sweeteners, flavor enhancers, emulsifiers, thickeners, or other ultra-processed additives, so this bread would not be classified as ultra-processed according to NOVA.
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No — Handcrafted Coburg by Sainsbury’s is not ultra-processed, so it is not a UPF (ultra-processed food). The ingredient list is valid and contains only basic culinary ingredients (fortified wheat flour, water, salt, rice flour, yeast, rapeseed oil) plus a standard flour treatment agent (ascorbic acid). There are no industrial sweeteners, flavor enhancers, emulsifiers, thickeners, or other ultra-processed additives, so this bread would not be classified as ultra-processed according to NOVA.
Ultra-processed foods (UPFs) are industrial formulations made with ingredients and additives you wouldn't find in a home kitchen — such as emulsifiers, artificial flavourings, colourings and modified starches. The classification is based on the NOVA system used by researchers and dietitians worldwide.
Scan any barcode — or photograph the ingredients label — with the free Nomi app for iOS and Android. You'll get an instant ultra-processed verdict with every ingredient explained in plain English.
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Product information comes from public databases and Nomi's own analysis, and may contain errors. Always check the packaging. Ultra-processed classification is based on the NOVA food processing system.